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Prolicht News 2023 Catalogue Design

CREATIVE DIRECTION

Prolicht showcased its luminaires as unique pieces during the expansion of its collection in 2023. The catalogue design reflects this vision with infinite configurations, boundless applications, and bold colours, presented naturally, thanks to the creative direction of the lighting company.

On every page, the catalogue’s visually potent, solid, and transgressive content highlights the unique identity of each product family within a common aesthetic. The images of the products are vibrant and bold, displaying the luminaires and lighting systems as unique elements in scenes almost tailor-made for the spaces. The scale of the spaces is more restrained compared to other collections, in search of warmth and harmony.

The Prolicht Catalogue Design approaches a potent and transgressive aesthetic

This new focus in creative direction and catalogue design marks the beginning of a renewed strategy for Prolicht’s corporate image and products. By highlighting each family and positioning the product range in a bold and distinctive manner against the competition, Prolicht establishes its leadership in the lighting industry.

EDITOR
Filippo Bettinzoli

TECHNICAL SUPPORT
Robert Karacic

VISION, CONTENT, ART DIRECTION, GRAPHIC DESIGN, AND LAYOUT
RMN VISUAL STUDIO

RENDERING
Mozing Studio

PRINT
Artegrag SG

SPECIAL THANKS
Ediciones Simtac
Team Prolicht

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