RMN Visual Studio

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J. Murciano New Branding

CREATIVE DIRECTION

J. Murciano is a company specialised in electrical installations that has recently undergone a process of industrial strength expansion, necessitating a renewal of its visual identity and brand strategy.
 
The specialisation based on investment in human capital and the internationalisation of its business scope have marked a new branding that conveys the dynamism and dedication of the B2B company. It has now diversified the sectors in which it operates by extending engineering services in networks, installation, machinery, or automation, among others, in addition to its service expansion across Europe.
 
The brand’s branding needed to convey this capacity for fast and effective action in the new business scenario, whilst preserving its essence and experience since its inception.
The vector direction of its logo represents the diversity of services and its accuracy in addressing needs
The design of its logo reflects these brand values by focusing on adaptability, specificity, and comprehensive care. Its shape emphasises its problem-solving ability through the direction of the initials. In this way, J. Murciano positions itself as a technological partner for the most pioneering companies that require personalised attention.

VISION, CONTENT, ARTE DIRECTION, GRAPHIC DESIGN & LAYOUT  
RMN VISUAL STUDIO

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