RMN Visual Studio

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Brand Strategy for Essencia LAB: Innovating in Personal Development

BRANDING

CONTENT CREATION

SOCIAL MEDIA STRATEGY AND MANAGEMENT

Essencia LAB: An Innovative Initiative in the Coaching Domain. Conceived by Harmony and inspired by Systemic NLP and Integrative Hypnosis, it strives to foster profound and meaningful personal development. Starting as an individual project, Essencia LAB has evolved into a business model with an effective online presence through resonant content creation for its community.

Essencia LAB’s strategy to reach and connect with more individuals is grounded in the smart use of social media and online positioning, which are key for communicating its values and services. The project’s website serves as a hub, drawing in those intrigued by the potential of personal development through coaching, whilst also providing a platform to share valuable resources and knowledge.

We connect communities with value-adding strategies via social media and online positioning

Drive for passion in personal growth and evolution; at RMN Visual, we’ve produced high-quality content ranging from inspiring articles to reflective coaching video sessions, designed to trigger introspection and ease the journey towards personal transformation. At the core of this effort lies the desire to create a vibrant and dedicated community, a space where participants feel heard, supported, and motivated to attain their fullest potential.

With a calm design and a visual identity that reflects the principles of nature and personal growth, Essencia LAB aims not only to be an invaluable resource for those on their personal development journey but also a benchmark in the coaching industry.

CONTENT, ART DIRECTION, GRAPHIC DESIGN AND LAYOUT
RMN VISUAL STUDIO

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