RMN Visual Studio

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Product videos of Prolicht's luminaires

CREATIVE DIRECTION

Understanding the technical specifications of a luminaire can be complex or even tedious. Therefore, our aim in creating product videos was to convey emotions, dynamism, and innovation. Using the most significant attribute of the luminaire as a reference, we explored its visual possibilities to make an impact on the viewer.
 
Emotive videos emerged that uniquely and originally convey the major technical characteristics. For Prolicht, we highlight three examples of emotive product videos. In the case of Slider, it communicates easy access to the light source within the profile and the swift assembly for creating custom systems. With Gravity, a visual play is set up explaining the range of vertical movement that the suspension luminaires have in this system. Lastly, Sign physically moves, angling its body or diffuser to direct light where desired.
Product emotive videos make a more effective impact in communicating technical features
These emotive product videos mark a new era in the perception of the luminaire, creating a unique identity through its strengths. As a result, not only are its best technical features and attributes understood, but the way in which it is communicated and expressed has a specific impact on the consumer, differentiating it from the competition by its originality and potential.

VISION, CONTENT, ART DIRECTION, GRAPHIC DESIGN AND SCRIPT 
RMN VISUAL STUDIO

RENDERING & ANIMATION
Mozing Studio

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