RMN Visual Studio

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Prolicht's Catalogue 2024

CREATIVE DIRECTION

Prolicht, a leading Austrian technical lighting company with a solid industrial tradition, has transformed its approach by challenging market standards and adopting a more agile and customised production. Their new collection, underpinned by the motto «Don’t be like the rest of them», reflects an evolution towards infinitely configurable and customisable luminaires.

The RMN Visual Studio took on the task of encapsulating this vision in the 2024 Catalogue, highlighting experimentation with colours, transparencies, and unstructured designs to convey unique sensations and emotions. The cover, which communicates sobriety and quality, gives way to a catalogue that surprises with a burst of colour, with minimalism and disruptive elements coexisting harmoniously.

We’ve created a sensory experience through transparencies and vibrant colours

The catalogue’s compact and flexible format makes it easy to handle, while the warm, textured paper, with vibrant colours juxtaposed against the translucency of parchment paper, underscores Prolicht’s commitment to sustainability. The bold aesthetic, contrasting with the conventional appearance of the sector, elevates the essence of the product, offering not just a new perspective in lighting but also attractive and accessible technical products.

EDITOR
Filippo Bettinzoli

TECHNICAL SUPPORT
Robert Karacic

VISION, CONTENT, ART DIRECTION, GRAPHIC DESIGN AND LAYOUT
RMN VISUAL STUDIO

RENDERING
Mozing Studio

PRINTING
Artegrag SG

VERY SPECIAL THANKS
Ediciones Simtac
Team Prolicht

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